The field guide
A step-by-step method for finding relevant reference accounts and spotting posts that outperform their usual baseline.
FOR APP FOUNDERS & SMALL TEAMS PLANNING CONTENT
A practical research system for finding content structures worth adapting before you spend time producing another post.
Get the format-research kit — $9 ↗USD · One payment · Digital download
All sales final after access, subject to mandatory rights.
RESEARCH · ADAPT · TEST · LEARN
FRIENDLY ALIEN STUDIOTHE BOTTLENECK
You spot a great video and save it. Later, you are back at a blank document: what actually made that format work, and how could it fit your product? This kit gives your research a purpose and a place to turn observations into a test.
INSIDE FIND VIRAL FORMATS BEFORE YOU CREATE
A step-by-step method for finding relevant reference accounts and spotting posts that outperform their usual baseline.
An editable guide and research tracker workbook to organize observations and plan original adaptations.
A research canvas, adaptation prompts and a content-testing structure to help you decide what to make next.
HOW YOU USE IT
Research relevant accounts and compare promising posts with their normal performance.
Identify the opening, tension, reveal and product moment. Keep your execution original.
Turn the structure into a hypothesis for your audience, then track what happens.
IS THIS YOUR NEXT STEP?
App founders, independent creators and small teams who want practical structure for their next content experiment.
Bring a product, an audience and a willingness to adapt, test and revise. This is a self-guided written kit. Video lessons, coaching, done-for-you campaigns and software subscriptions are not included.
No kit can guarantee views, sales or viral growth.
BEFORE YOU BUY
Find Viral Formats Before You Create: a written digital resource with the companion materials listed above. It is not a physical book or a video course.
Yes. Adapt the method and structures to your product and audience. Use original words, examples and creative; this is not a library of other creators’ videos to repost.
Complete the purchase through Dodo Payments and follow the download instructions after payment. Keep your receipt. Email nikita.friendlyalien@gmail.com if you need access help.
No. Each kit is sold separately. Buy this one if it addresses the work in front of you.
All sales are final once digital access is granted, subject to mandatory consumer rights and Dodo Payments’ refund authority. Read the full policy.
YOUR NEXT CONTENT EXPERIMENT
Get the digital kit and companion resources described above. The final total, any applicable tax and available payment currencies are shown at checkout.
Get the format-research kit — $9 ↗Digital delivery through Dodo Payments. Refund policy.